Winston
Struye

PROSUMER
PROSUMER

Prosumer Typeface

Mouse your mouse around the screen to see the opposite contrasts in each stroke

PROSUMER IS A NEW TYPEFACE DESIGNED BY WINSTON STRUYE
PROSUMER IS A NEW TYPEFACE DESIGNED BY WINSTON STRUYE

“In the 1980 book, The Third Wave, futurologist Alvin Toffler coined the term 'prosumer' when he predicted that the role of producers and consumers would begin to blur and merge ... consumers would have to take part in the production process.”(source, Wikipedia)

Prosumer is also a typeface developed by Winston Struye in 2018.

The two strokes in each vertical and horizontal have been separated so each can be different colors. The separate strokes are titled after the degrees at which the Broad Nib Pen was held at to create them. They also comment visually on how each letter is both of a consumer and producer.

Prosumer is also a fantastic house and techno music DJ. The poster at right is just an example of how the DJ could possibly use it.

Prosumer can be used with both strokes as it is here

OR with only a thick vertical stroke and Thin horizontal

OR with a Thin vertical and thick horizontal

Example Poster

Example Pattern

Example Pattern

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