Winston
Struye

PROSUMER
PROSUMER

Prosumer Typeface

Mouse your mouse around the screen to see the opposite contrasts in each stroke

PROSUMER IS A NEW TYPEFACE DESIGNED BY WINSTON STRUYE
PROSUMER IS A NEW TYPEFACE DESIGNED BY WINSTON STRUYE

“In the 1980 book, The Third Wave, futurologist Alvin Toffler coined the term “prosumer” when he predicted that the role of producers and consumers would begin to blur and merge (even though he described it in his book Future Shock from 1970). Toffler envisioned a highly saturated marketplace as mass production of standardized products began to satisfy basic consumer demands. To continue growing profit, businesses would initiate a process of mass customization, that is the mass production of highly customized products. However, to reach a high degree of customization, consumers would have to take part in the production process.”(source, Wikipedia)

Prosumer is also a typeface developed by Winston Struye in 2018.

Because Prosumer has two strokes in each normal letter stroke, the two have been separated so each can be different colors. The separate strokes are titled after the degrees at which the Broad Nib Pen was held at to create them. They also comment visually on how each letter is both of a consumer and producer.

Prosumer is best as a display typeface. It works well when paired a with a sans that has a slight bit of character, not not too quirky. If the body copy is too bland in character, such as some Realist Sans (DIN, Arial), it can suck away the vibrancy of Prosumer. But is body copy is too full of quirkiness, it can compete with the vibrancy of Prosumer.

Prosumer is also a fantastic house and techno music DJ. The poster at right is just an example of how the DJ could possible use it.

Prosumer can be used with both strokes as it is here

OR with only a thick vertical stroke and Thin horizontal

OR with a Thin vertical and thick horizontal

Example Poster

Example Pattern made with Prosumer

Example Pattern made with Prosumer

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